Branding
WMH Solutions
Project Overview
WMH Solutions, a leading material handling company, needed a visual rebranding to modernize their identity and communicate their expertise to clients. My role was to design marketing materials that aligned with their refreshed brand strategy while ensuring consistency across all platforms.
Tools
Role
Duration
Location
Team
Junior Designer
6 months
North Carolina
Senior Designer
Kristen Marzelli
Art Director
Sherelle Ledue
Marketing Manager
Angelina Lopez
Production Manager
Nicola Batchelor
The company’s previous branding no longer represented the direction the company was moving toward, leading to inconsistent communication and client confusion. A more contemporary and unified visual identity was needed to build trust and resonate with new clients.
The existing brand identity was outdated and inconsistent, negatively impacting client engagement.
The Problem
As the junior designer, I was responsible for updating the company’s branding elements, including brochures, digital banners, and presentations. I worked closely with the marketing team to ensure the new designs aligned with the client’s new values and goals.
I assisted in the redesign of the company's branding assets, ensuring alignment with business goals.
My Role
I began with background research and reviewed stakeholder interviews to understand the brand’s core values and direction. From there, I created initial concepts, refined the designs based on feedback, and ensured consistency across all platforms by following the refreshed brand guide.
I conducted a brand research, iterated on design concepts, and refined solutions based on feedback to ensure consistency.
Process
The rebranding introduced a clean, modern design aesthetic that resonated with the material handling industry while setting WMH Solutions apart from competitors. The updated visuals gave the brand a professional and cohesive look, helping to attract new clients and strengthen existing relationships.
The new design provided a modern and cohesive visual identity that elevated WMH Solutions’ brand presence.
The Solution
What I Learned
Gained insights on aligning design with business objectives and the importance of client and team feedback in creating cohesive brand solutions.
This project reinforced the importance of aligning design decisions with business goals and highlighted the value of feedback loops in the creative process. It also expanded my experience in developing brand assets including video production.
